Evaluation

For the evaluation process I answered four separate questions about my media product (music video) and excillary products (CD/DVD cover and advert). My teacher then recorded our answers on a mini DV camera, below are the questions and my answers.

What ways do your media products use develop or challenge forms of conventional real media products?
Firstly for our coursework I created a music video, DVD/CD cover and advert, for the music video I followed normal conventions of a performance/narrative based video which is quite common with general music videos featured on channels such as MTV. I followed normal conventions of a performance based video by having my character miming the song throughout the video and by having titles appear on my music video, such as the name of the the band, song and album. Which is often used on music channels with any song that comes on.

For my CD/DVD and advert cover I followed general conventions such as having bar codes, the price and HMV logos, to make the products seem real as possible as HMV would be the shop that I would want my product to be sold in, as HMV represented my target audience. As my music video is aimed at the younger demographic, who are teens and read magazines such as NME.

How effective is the combination of your main products and excelliary products?
All of my products have a common theme of love and heartbreak, so for my DVD cover I used an image of a red heart and black and white silhouetted girl which has connotations with the lyrics of my song as my character is heartbroken.

My CD cover links in with my music video and DVD cover as it has once again an image of a heart, but someone making a heart with their fingers against a sunrise, this all links in with m y romanticised view of love within the video.

My advert is the combinations of the two images and I did this by using photoshop where I used existing images and overlapped them together.

What have you learnt from your audience feedback?
At the start of the year I conducted a questionnaire on what students liked about music videos, the questionnaire featured 10 questions and was distributed to 10 individuals, the questions asked whether students preferred narrative,performance or abstract based videos, what genres of music they liked, and whether they had heard of the band Paramore. I concluded that people preferred a combination of a performance/narrative based video, as they liked watching their favourite artists performing the song, I also gathered that my target audience were between the ages of 18-19.

A version of our music videos were shown in class and another set of questionnaires were given out to the rest of the class, consisting of questions such as mise en scene, editing- what effects were used, filming-what shots were used, and whether the song was a good choice. But At that time my music video was completely finished at that time but we knew we had to have more types of editing, such as having different colours, transitions and more variety. Once our video was fully completed I gathered a couple of students to have a look at the video for more audience feedback, and I learnt that the synchronising of the actress singing was a bit faster then the audio, so I slowed down the speed of the shot so that the shot would fit in with the rest of the song.

How did you use new media technologies on the construction, research and planning and evaluation process?
Firstly from our preliminary task to now I have learned that for the research and planning process how to use Blogspot.com once again. In which I learned how to embed video clips from youtube.com and paste them onto my blog, I learned how to scan my storyboards into the computer and apply them to my blog. This resulted in using various search engines such as google.com, ask.com and yahoo.com which meant that the Internet played a big part in the research and planning process.

For the construction of the music video I learnt how to use a mini DVD camera when filming different types of shots such as over-the-shoulder, high/low angle, pans etc. I then learnt how to use Final cut Pro by editing. I learned how to capture my footage from the mini DVD camera and put onto the computer, how to use the timeline but piecing a sequence together cuting down shots etc, add effects such as slow motion, crops, dissolves, transitions etc.

For the evaluation process my media teacher filmed myself answering these four questions about my media products and excelliary products.

I believe my evaluation went well as I was prepeared with my notes.